Interactive tool
Model the supplier funnel from discovery to active supply and see where marketplace acquisition is actually breaking.
Use this to see where supplier acquisition actually breaks: discovery quality, qualification, response, onboarding, or activation. The goal is not more leads. It is more active supply.
Pick the marketplace shape first. The simulator uses it to frame the advice and remind the operator where similar supply funnels usually break.
Set what happens at each stage. Every slider represents a real operational layer from the article: enrichment, scoring, routing, outreach, onboarding, and activation.
This is the working funnel, from raw discovery to active supply. The widths show how much of the original top-of-funnel survives each stage.
The point of the funnel is not only more suppliers. It is more suppliers that can create real marketplace liquidity.
The simulator points to the stage where the most value is currently leaking out of the system.
Do not optimize every stage at once. Improve the stage where a modest gain changes active supply the most.
This turns the funnel into operator actions. Each stage corresponds to real work you can build, improve, or automate.
Maps, registries, search, classifieds, communities, and existing seller pools fill the top of the funnel. Bad discovery creates downstream noise that no CRM can save.
This is where public records turn into real supplier records with websites, contacts, trust signals, and fit scores. If this layer is weak, outreach volume becomes fake progress.
Channel fit, personalization, social proof, and timing determine whether suppliers answer. A response problem is usually a messaging system problem, not just a list problem.
White-glove help, imports, claim flows, and faster first-live paths matter here. Suppliers do not feel activated when they merely finish a form. They feel activated when demand can reach them.