The total supplier interest generated by all current loop inputs.
Interactive tool
See how supplier acquisition compounds through referrals, buyer pull, content, self-promotion, and partner channels.
This models what happens after the first suppliers are live. The question is not whether the marketplace can acquire supply manually. The question is whether supply acquisition starts compounding.
Set the current supplier base, then tune the five loop inputs that can create the next wave of supply.
The first cycle shows how the current active base generates the next wave. The second cycle shows whether the loop is actually compounding.
The total supplier interest generated by all current loop inputs.
The number of additional active suppliers created by one full loop cycle.
This tells you which part of the compounding system is pulling hardest and which part is lagging.
A growth loop does not improve because it looks elegant on a diagram. It improves when one weak node gets stronger in the product or go-to-market system.
The loop only compounds when each step hands off cleanly into the next. Otherwise the marketplace keeps paying manual acquisition cost every cycle.
Best when the marketplace already delivers visible value and suppliers have peers worth introducing. Weak before first liquidity, strong after first proof.
Works when the product makes suppliers look better or operate better. Widgets, storefronts, claim flows, and booking buttons strengthen this path.
Works when supplier-intent pages, education, and alternatives content solve the same problem the marketplace solves. Slower, but durable.
These loops work when the marketplace lets outside actors help recruit supply. Buyers request missing suppliers. Partners unlock concentrated supplier pools.