Tools

Interactive calculators and simulators for building marketplaces.

Marketplace Business Model Comparison

Compare 4 marketplace business models — directory, lead gen, booking, and managed — with real revenue data, transaction flows, and decision criteria from 40+ companies.

Marketplace Viability Test

Score a marketplace idea across urgency, pain, payment timing, speed value, supply scalability, and self-organizing demand.

Marketplace Idea Validation Tool

Test one marketplace idea or compare up to three using the same market, beachhead, product, and expansion checks from the article.

Marketplace Monetization Simulator

Compare single-model and hybrid marketplace revenue stacks across leads, commission, payments, subscriptions, ads, software, and capital.

Marketplace Valuation Calculator

Model GMV, take rate, contribution margin, and multiple to estimate what a marketplace could be worth.

Marketplace Trust Audit

Assess your marketplace trust stack across identity, reputation, on-platform control, recourse, AI, privacy, and visible trust signals.

Marketplace Claw Strategy Builder

Pick an incumbent, choose the weak spot, spend 10 attack points across two or more claws, and get a sharper marketplace wedge.

Claim-Your-Profile Seeder

Model whether seeded supplier profiles turn into trusted, claimed, enriched, and live marketplace supply.

Supplier Funnel Simulator

Model the supplier funnel from discovery to active supply and see where marketplace acquisition is actually breaking.

Viral Growth Loop Visualizer

See how supplier acquisition compounds through referrals, buyer pull, content, self-promotion, and partner channels.